Mochila FactStory | Facebook
And influence your target audiences ranging from internal staff and stakeholders to external consumers, customers and demographics.Our founding partners have won a host of international awards, creating some of the most original, dependable and visited

And influence your target audiences ranging from internal staff and stakeholders to external consumers, customers and demographics.

Our founding partners have won a host of international awards, creating some of the most original, dependable and visited digital products on the web.

Matt's career has been defined by finding creative, elegant and impactful ways to communicate complex concepts to huge audiences.

And influence your target audiences ranging from internal staff and stakeholders to external consumers, customers and demographics.

Our founding partners have won a host of international awards, creating some of the most original, dependable and visited digital products on the web.

Matt's career has been defined by finding creative, elegant and impactful ways to communicate complex concepts to huge audiences.

A fact is something that can be objectively verified by any person. It’s irrefutable. A story, by contrast, is something we create to make sense of the facts. A story can’t be taken as a fact until all evidences point to it as being so.

People tend to make up stories because we crave for meaning. We want to understand, we want things to make sense. Often, however, we’re so quick to tell our stories that we mistake them for facts and treat them as if they’re undeniably true. What’s worse is when people fabricate stories, and use mass media to promote it and present it as fact. Sadly, this same thing happens in the workplace.

It’s a fact that there are business executives who aren’t performing their duties very well. But rather than working harder and improving themselves, they create stories about how bad upper management treats them and how greedy the business owners are. See how stories are created out of facts? The fact is that they’re not performing well; the stories they fabricate try to rationalize their poor performance. This can lead to disastrous results.

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